Getting Started

1. Welcome

Axl is an AI twin platform for sports coaches and creators. You build a digital version of yourself — your method, your philosophy, your voice — and athletes subscribe to interact with it 24/7.

If you have coaching videos or content, Axl can use them. The more of your actual voice and presence goes in, the more your twin sounds like you.

This guide walks you through setup, getting your first athletes in, and how the platform works day-to-day.

2. Before You Start

2.1. What to gather

Start with what you already have. Don't wait for it to be polished.

• Training programs, session plans, periodisation templates
• PDFs, guides, or any documents you give athletes
• Videos — sessions, technique breakdowns, anything where you're talking about training
• Written content where you've explained your approach: newsletters, posts, notes

Most coaches and creators have more usable material than they think. An old training plan or a client video from two years ago is useful.

2.2. Your coaching philosophy

You'll be asked about this in the interview. Most coaches and creators haven't written it down — that's fine. Don't prepare a statement.

Instead: think about the last athlete who made real progress with you. What did you actually do? What decisions did you make and why? That's your philosophy. Start there. The interview questions will guide the rest.

2.3. How long it takes

Your first twin version can be live in under 10 minutes. Inside the platform you'll see a "Like You" score — a percentage showing how closely the twin reflects you.

Getting to a twin that genuinely sounds like you takes 2–3 hours of total input, usually across a few sessions. Build the first version, test it, find the gaps, go back in.

3. Setting Up Your Twin

Coming soon.

4. Bringing Your Athletes In

4.1. How it works

Start with athletes you trust. Their early feedback will tell you more about what to improve than anything else.

• You share your link.
• Athletes visit your profile, subscribe, and get access.
• Billing is automatic — no invoicing, no follow-up.

4.2. What the athlete sees

Athletes get a chat interface where they can message your twin directly — training, recovery, technique, nutrition, anything within your expertise. Your twin responds in your voice, based on your method.

The interface is mobile-first. Most athletes will use it on their phone, whenever they need you.

4.3. Suggested first message

Adapt this for your first 3–5 athletes:

Hey [name], I set up something new and want you to be one of the first to try it. I built an AI version of myself on a platform called Axl. You can ask it anything, anytime, and it responds the way I would.

Try it here: axl.coach/[yourname]

It's not a replacement for our sessions. Think of it as me being available for everything in between.

4.4. More ways to share your link

For coaches:

• Send a direct message to your active athletes individually — personal beats broadcast
• Share in your athlete WhatsApp or group chat
• Add the link to your email signature
• Mention it at the end of a session: "I'm now available between sessions too — link is in your messages"

For creators:

• Instagram post explaining what athletes now get access to
• Close friends story or broadcast channel for your most engaged followers
• Link in bio — update it to your axl.coach/yourname link
• Email your list if you have one — a short personal note converts better than a formal announcement
• YouTube community post or end-of-video callout if your audience is there

5. Tips for a Strong Twin

This is the part most coaches and creators underinvest in.

The DNA interview is not a one-time form. It's the foundation your twin is built on. The more deliberately you approach it, the better the output.

5.1. Be specific, not philosophical.

"I focus on athlete wellbeing" is useless to the twin. "When an athlete reports fatigue above a 7/10 before a key session, I reduce intensity by 30% and cut volume, regardless of where we are in the programme" is what the twin needs. Translate your principles into actual decisions and rules.

5.2. Answer the questions your athletes ask most.

Think of the 10 questions athletes message you most often. Make sure your twin knows the answers. Your answers, not generic ones. Go into the interview and address them directly.

5.3. Cover your non-negotiables.

Every coach and creator has things they always do and things they never do. Make those explicit. If you never prescribe a training block without a deload week, say that. If you always ask about sleep before adjusting a programme, say that. These are the details that make your twin sound like you.

5.4. Think through different scenarios.

Your twin will get asked about pre-competition nerves, plateau, injury, low motivation, nutrition before a race, etc. Walk through how you'd handle each. You don't need to cover everything. Start with the situations that come up most often with your athletes.

5.5. Upload your actual work.

A real training plan beats a paragraph describing your approach every time. If you have programmes, templates, or detailed guides you've built over the years — upload them. That's your expertise in a format the twin can use directly.

5.6. Stay consistent with how you actually talk.

If you're casual with athletes, be casual in the interview. If you're precise and technical, be that. The twin mirrors your input. Don't write formally if you don't coach formally.

5.7. Test before you share.

Spend 15 minutes as an athlete before anyone else sees it. Ask it something hard. Ask it something it shouldn't answer confidently. See how it handles the edge.

5.8. Iterate.

Your "Like You" score improves with every new input. Set aside 20 minutes after the first week to review conversations and patch what's missing.

6. How Axl Works for You

6.1. What your athletes get

Your twin is available to athletes at any hour. They can ask questions between sessions, get guidance the night before a competition, check their programme at 6am before training. Your method is there when you're not.

The twin learns from every conversation. Over time, it gets better at handling the specific questions your athletes ask in the specific way they ask them.

6.2. What you actually need to do

Once your twin is live, day-to-day it runs without you. Your job is to keep improving it — adding input, reviewing conversations from your dashboard, and updating it when your method evolves.

The platform handles athlete subscriptions, billing, and access automatically. No admin.

6.3. What stays yours

• Your method and coaching philosophy
• Your pricing
• Your athlete relationships
• Your 1-on-1 coaching work — Axl extends your reach, it doesn't replace it

6.4. Revenue

• Free to build and launch.
• Athletes pay the monthly price you set.
• Axl takes a revenue share — exact terms are agreed with you individually.
• Questions: contact the team.

7. Support

7.1. In the platform

Contact Us in My Axl side menu

7.2. Email

support@axl.coach

7.3. Feature requests

Feature Requests in My Axl side menu. The team reads everything.