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Terms of use

AxlCoach Terms of Use

TERMS OF USE

Last updated: 06.02.2026

These Terms of Use (“Terms”) govern your access to and use of the AxlCoach platform, including the Coach web application (“Coach App”), the Athlete mobile applications for iOS and Android (“Athlete App”), and any related websites, landing pages, services, content, and features (collectively, the “Services”).

The Services are operated by AxlBrains OÜ, a company incorporated in Estonia, with its registered office at Mooni tn 18-60, 10613 Tallinn (“Company”, “we”, “us”, or “our”).

By accessing or using the Services, you agree to be bound by these Terms and our Privacy Policy available at axl.coach/privacy.

If you do not agree, do not access or use the Services.

1. ELIGIBILITY

You must be at least 16 years old to use the Services.

By using the Services, you represent and warrant that:

  • You are at least 16 years old; and
  • You have the legal capacity to enter into a binding agreement.

We do not knowingly allow individuals under 16 to use the Services. Accounts violating this requirement may be terminated immediately.

2. THE SERVICES

The Services provide a technology platform that enables independent personal coaches (“Coaches”) to configure AI-powered digital assistants (“AI Twins”) using coach-provided materials and athlete-provided inputs.

Athletes (“Athletes”) may interact only with AI Twins associated with their own Coaches.

Important Clarifications

  • We do not provide coaching, training, fitness, medical, or nutritional advice.
  • Coaches are independent providers, not our employees, agents, or representatives.
  • We are not a marketplace and do not intermediate contracts or payments between Coaches and Athletes.
  • AI Twins are software tools, not humans.

3. NO MEDICAL OR PROFESSIONAL ADVICE

THE SERVICES ARE FOR FITNESS AND INFORMATIONAL PURPOSES ONLY.

They do not constitute medical advice, diagnosis, or treatment, and do not replace consultation with qualified professionals.

You acknowledge that:

  • Physical activity involves inherent risks;
  • You are solely responsible for determining what is safe and appropriate for you;
  • You should consult a qualified professional before starting or changing any fitness program.

Use of the Services does not create any professional, medical, or fiduciary relationship with the Company.

4. ACCOUNTS

Athletes create accounts directly with the Company, typically following an invitation from a Coach.

Athletes may be associated with multiple Coaches.

You are responsible for maintaining the confidentiality of your credentials and all activity under your account.

5. AI SYSTEMS AND LIMITATIONS

You acknowledge that:

  • AI-generated outputs may be inaccurate, incomplete, or misleading;
  • AI Twins do not replicate human judgment;
  • You must not rely solely on AI outputs.

We may apply safety controls, moderation, and monitoring, and may modify or disable AI features at any time.

6. USER CONTENT

You retain ownership of content you submit (“User Content”).

By submitting User Content, you grant us a worldwide, non-exclusive, royalty-free license to use, process, host, and display such content solely to:

  • Provide the Services; and
  • Improve system performance and safety using aggregated and anonymized data.

We do not use personal User Content to train third-party foundation AI models.

7. PROHIBITED USES

You may not:

  • Use the Services unlawfully;
  • Upload abusive, sexual, self-harm, or harmful content;
  • Misrepresent AI outputs as professional or medical advice;
  • Interfere with system integrity or security.

8. DATA PROTECTION

We process personal data in accordance with applicable laws, including GDPR.

  • The Company acts as a data controller for platform and service operation data.
  • Coaches are independent controllers for their coaching materials and decisions.

Users may delete their accounts and data at any time.

Aggregated and anonymized data may be retained for system improvement.

9. THIRD-PARTY SERVICES

The Services may rely on third-party platforms (e.g., operating systems, app stores).

We are not responsible for third-party services.

Apple and Google are third-party beneficiaries where required but have no responsibility for the Services.

10. AVAILABILITY

The Services are provided “as is” and “as available.”

We do not guarantee uninterrupted availability and provide no service level agreement.

11. DISCLAIMER OF WARRANTIES

To the maximum extent permitted by law, we disclaim all warranties, express or implied, including fitness for a particular purpose and non-infringement.

12. LIMITATION OF LIABILITY

To the maximum extent permitted by law:

  • We are not liable for indirect, incidental, or consequential damages;
  • Our total aggregate liability shall not exceed €100.

Nothing limits liability that cannot be excluded under applicable law.

13. INDEMNIFICATION

You agree to indemnify and hold us harmless from claims arising from:

  • Your use of the Services;
  • Your violation of these Terms;
  • Your User Content.

14. TERMINATION

You may stop using the Services at any time.

We may suspend or terminate access for legal, security, or operational reasons.

15. GOVERNING LAW AND JURISDICTION

These Terms are governed by the laws of Estonia.

If you are an EU consumer, disputes shall be resolved in the courts of your habitual residence, as required by law.

Otherwise, exclusive jurisdiction lies with the courts of Tallinn, Estonia.

16. CHANGES

We may update these Terms from time to time. Continued use constitutes acceptance.

17. CONTACT

If you have questions about these Terms or the Services, you may contact us at support@axl.coach.

COACH-SPECIFIC ADDENDUM

Last updated: 06.02.2026

This Coach-Specific Addendum (“Addendum”) applies to any user who registers for or uses the Services as a coach (“Coach”). This Addendum supplements and forms part of the Terms of Use. In the event of a conflict, this Addendum prevails with respect to Coaches.

1. INDEPENDENT PROVIDER STATUS

Coaches are independent providers and not employees, agents, partners, joint venturers, or representatives of the Company.

Nothing in the Terms or this Addendum creates:

  • an employment relationship,
  • an agency relationship,
  • a partnership, or
  • a fiduciary relationship.

Coaches control their own coaching methods and materials, determine how they work with Athletes outside the Services, and are solely responsible for their professional conduct.

The Company does not supervise, direct, or evaluate the quality or legality of coaching services.

2. COACH CONTENT AND RESPONSIBILITY

Coaches may upload frameworks, programs, instructions, prompts, and other materials used to configure AI Twins (“Coach Content”).

Coaches retain ownership of their Coach Content and are solely responsible for the accuracy, safety, legality, and appropriateness of such content.

By uploading Coach Content, Coaches represent and warrant that:

  • they have all rights necessary to use and provide the content;
  • the content does not infringe third-party rights;
  • the content does not constitute medical advice or other regulated professional advice unless legally permitted.

The Company does not review or approve Coach Content for correctness or safety and is not responsible for outcomes arising from its use.

3. AI TWIN CONFIGURATION AND USE

AI Twins are software tools provided by the Company and configured by Coaches.

Coaches agree that they will not:

  • present AI Twins as licensed professionals or medical experts;
  • represent AI outputs as guaranteed, personalized, or medically safe advice;
  • allow AI Twins to operate outside the Services;
  • attempt to bypass or disable safety controls or guardrails.

The Company may, at its discretion, limit, modify, suspend, or disable any AI Twin, remove or restrict Coach Content, and apply additional safety or compliance controls.

4. PROFESSIONAL AND LEGAL COMPLIANCE

Coaches are solely responsible for holding any licenses, certifications, or qualifications required in their jurisdiction, complying with all applicable laws and regulations, and obtaining any consents required from Athletes.

The Company does not verify Coach qualifications and makes no representations regarding Coach competence or legality.

5. NO DIRECT ATHLETE MESSAGING

Coaches do not communicate directly with Athletes through the Services unless explicitly enabled by the Company.

All Athlete interactions within the Services occur through AI Twins or other Company-provided features.

6. INDEMNIFICATION

Coaches agree to indemnify and hold harmless the Company from any claims, damages, losses, or liabilities arising from Coach Content, AI Twin configuration or use, coaching activities or representations, or alleged injury, harm, or loss involving an Athlete.

7. SUSPENSION AND TERMINATION

The Company may suspend or terminate Coach access immediately, without notice, if it reasonably believes that Coach Content or conduct poses a safety, legal, or compliance risk, or the Coach has violated the Terms or this Addendum.

8. SURVIVAL

Sections relating to liability, indemnification, and compliance survive termination.

9. CHANGES

We may update this Addendum from time to time. Continued use constitutes acceptance.

10. CONTACT

If you have questions about this Coach-Specific Addendum, you may contact us at support@axl.coach